ffresh 10 Design Competition entry by Jamie Pearce

Submissions for ffresh 10 Design Competition close next Friday (Nov 23rd). Here’s the 1st entry from Jamie Pearce. All entries will be uploaded to the Tumblr site once they’re received and public voting for your favourite entry will open on Monday, Nov 26th and close on Monday, December 3rd. 

Here’s what Jamie has to say about his entry: 

There were 3 elements of ffresh I wanted to capture: that it’s celebrating its 10th anniversary; that it’s a fun event; and simply that it’s a festival.

I achieved this by making the backdrop out of a series of images taken in a children’s playground. The colour light orbs, which were taken in a separate studio appeal to the student target audience who can relate to the nightclub inspired colours, they also hold a sense of mystery about them, which hints at a sense of discovery. Finally, I wanted the festival message to be brought across, so I tried to achieve this through the type, some of which has a sense of grunge, which relates to a camping or organic background.